Target audience- Demographics and psychographics

Demographics are social grades that are mainly based on 
profession and have an estimated related income.


A – Higher managerial, administrative or professional 3%

B – Intermediate managerial, administrative or professional 15%

C1 – Supervisory or clerical, junior managerial, administrative or professional 23%

C2 – Semi-skilled manual workers 28%

D – Semi-skilled and unskilled manual workers 18%

E – Casual labourers, unemployed, state pensioners 13%

The demographics are based on how many people are likely to buy my product. For example on iTunes how many people in which category are willing to pay for it.

I have looked on the internet to see who Rihanna's main target audience is because the audience will be the ones downloading the video or buying posters etc to do with Rihanna as she is the product. The majority of people to listen to Rihanna is mainly girls but there are boys who are interested in her to and they are the ones who are more likely to have a poster of her, as she is also a bit of a sex symbol. 

Using the demographics i'd say that C2, D and E would be the main audience for her. Group C2 are people getting quite a bit of money and would be able to buy her videos and other products. D group are not getting as much money, but if they're interested in  Rihanna they are still very likely to buy her products.The E group will be mostly made up of younger people, such as myself with maybe no job or a small job and will probably still live at home. However their parents might pay for Rihanna's products or if they have a small job can afford can afford them themselves, especially if they are big fans of Rihanna every time she brings out something new they'll be encouraged to buy it. Rihanna does have a lot of fans because she is that big, so even if not everyone has a lot of money, they will find away of being able to buy the products or watch her videos for free on YouTube and still be able to do what people with a lot more money can do.